Marketing, advertising and Public Relations are all popular career choices for graduates who can combine both creative and commercial talents. Jobs are open to graduates of any degree, though a qualification in marketing, business or communications will give you a distinct advantage.
Marketing is about promoting the goods or services of an organisation. There are significant opportunities for graduates within larger organisations, particularly in the Retail sector.
Types of careers include:
Public Relations is closely linked with marketing and is about managing the reputation and public perception of companies, organisations and individuals. The aim is to build and maintain goodwill in the eyes of stakeholders and the public. Types of careers include:
Advertising is also about promoting awareness and managing the brand image of a company and its products/services. Roles within the industry range from the creative, as a copywriter or designer, to commercial roles concerned with maintaining client accounts and planning advertising campaigns.